What Sponsors want? Insights from the people who know.

Believe it or not, sponsorship is not benevolent! Yes, sponsors are looking to increase their brand awareness! Or they may be spreading their community spirit; perhaps they are spending profits to reduce tax, but at the end of the day, their reason for sponsoring is to increase their bottom line! Ironic really; spend money to …

What Sponsors want? Insights from the people who know. Read More »